ENPI INFO CENTRE
The EU and the European Bank for Reconstruction and Development (EBRD) are helping Moroccan fruit juice producer Citruma invest in new products, formats and markets.
With unique financing and business advice, the EBRD has helped Citruma expand its product range and reach new export markets. While in discussions with the EBRD on obtaining financing for its expansion, Citruma also worked with the EBRD’s Small Business Support team through its Advice for Agribusiness Programme.
The latter brought in a Dutch agribusiness adviser with more than 20 years of experience in food and liquid processing, in a project funded by the European Union.
The adviser worked with Citruma on selecting the right equipment for the new processing lines and on improving efficiency, cutting costs and increasing margins.
Citruma is now one of the top three brands in Morocco in its sector – and they’re bringing Moroccan juices to supermarkets around the world. (EU Neighbourhood Info)